E-commerce development presents a multitude of challenge. It is a complex process that requires anyone to consider various aspects. From satisfactory user experience to fast website performance, there certainly are other factors in between that are worth ruminating. This is one of the reasons why many business owners hire their own e-commerce website developer for their own convenience.
The main goal of an e-commerce website is to let visitors know about the products and have them purchase right there. With this in mind, developers want to make the process of buying online as easy and intuitive as possible. Otherwise, customers will close your e-commerce website and find another.
Now, besides usability concerns, here are a few other aspects you want your e-commerce developer to put in mind:
1. Responsive Design
People using their mobile devices to surf websites is continuously growing. E-commerce sales make up a large volume of mobile traffic. As a matter of fact, a 2017 statistics predicts that ¼ of e-commerce sales is out of a mobile device. This is one reason why you must have a responsive web design. You must strive to provide satisfactory user-experience no matter where shoppers access your site.
Implementing a responsive web design is essential in the success of your e-commerce site. If you want to do it yourself, you can try several CMS platforms. However, most of them are so overwhelming that they take up a lot of your time.
2. Support Easy Guest Checkout
While it is extra beneficial for your business to require shoppers to create an account (for analytics purposes), some may want a quick one-time purchase. This feature saves them from the hassle of creating an account when all they want to do is buy right away. On the other hand, some may want to register for an account so they can save their information for their next purchase. Having an account also gives them the perks of knowing your specials and promos first. So, you need to make sure you have both options for different kinds of buyers. As an additional tip, you may want to have a “Create An Account” button after the guest has checked out.
3. Site Search Feature
Recent statistics shows that about 30% of e-commerce website visitors uses the “Search Site” feature to find a product they’re looking for. This saves them time rather than manually flipping your online catalogue. This is among the reasons why the “Search Site” functionality is essential. Moreover, faceted search is also another useful e-commerce site feature. This allows visitors to filter their search by size, price, and so on. Related products are likewise displayed for every search result.
4. Secured Shopping
Every e-commerce shopper would like to make sure that their credit card information as well as personal information are kept safe. This is why your site must support SSL to ensure that all private information remains secure. After all, SSL encryption is a requirement to meet PCI compliance.
In addition, while you may think about storing your customers’ credit card information on your database, it is highly-recommended not to do so. When your website is compromised, you will be reliable for this loss.
5. Optimized E-Commerce Website
A slow website has a very high likelihood of losing customers. In fact, statistics revealed that 30% of customers abandon a website that takes more than 3 seconds to load. Do you think this is too fast? No your e-commerce website can be absolutely faster than you think! This is where on-page optimization comes in. You would want your site to run as quickly as possible, and a skilled web developer knows exactly how to do it.
Now that you have a deeper understanding of what users look for in an e-commerce website, it’s time you apply these in your own. However, if you want to focus on more important aspects of your business, you can simply outsource this critical part of your online commerce. Contact us today and for the best e-commerce development solutions!